With Bear Fruit Hair’s focus on moisturized hair, the company is unique in that it doesn’t standardize most products with humectants, and is also the only company to allow customers to formulate their own products online. Most of Bear Fruit Hair’s standard formulations can be used year round in any environment.
Humectants are great, if you live in an environment that has humidity in the air, but what if you live in a dry environment? Bear Fruit Hair’s initial goal was to solve the problem of women living in dry, non-humid environments, where it’s particularly hard to get and retain moisture in hair. A product that can be used in a dry environment can be used anywhere, though that’s not the case with products developed for use within humid environments.
Purpose of Humectants
The job of humectants is to take moisture from the air and attract it to your hair, but what happens when there’s no moisture in the air, and you’re using products with humectants in them? Bear Fruit Hair recognized the need for women who live in non-humid environments to find the right products that add moisture to their hair subject to dry conditions.
In using products created with humectants such as honey, glycerin, panthenol, among others, women in dry environments find that their hair still doesn’t obtain or hold moisture. Here’s the reason why: Most hair products are developed in environments where there’s enough humidity to make those products work well. If you don’t live in a humid area, or the area you live in has dry seasons (winter, for example), or you travel to a place where it’s very dry, you can’t use those same products and expect them to work well.
While humectants are great for hair in humid environments, they work oppositely in dry environments or dry weather conditions. In a dry environment, instead of pulling moisture from the atmosphere and attaching the moisture molecules to your hair, humectants will pull moisture from your hair and allow the moisture molecules to evaporate into the environment around you. Some may live in an environment that is dry during a particular season or the whole year round. Most women moving from an environment near water, such as California, southern and east coast states, and tropical areas find that years after they’ve moved to a drier environment they still haven’t discovered why they haven’t found a hair product that will help their hair retain the moisture that they were used to previously.
Bear Fruit Hair created products that work no matter what environment you’re located in, and which provide all the moisture your hair can hold (our hair can only hold so much water). It’s hard work discovering the right products for our hair in the first place; harder still to find a different set of products to use if you have to travel or move to a different environment.
BFH doesn’t add humectants to most of the standard formulations, so your product will be ideal for use in any environment. If looking to add humectant properties to a product, look for the natural humectant ingredients Bear Fruit Hair allows you to customize your product with, such as honey, or glycerin. (You can check the dew point in your area to get the best idea of whether it’s a good day to use humectants, by the way.)
The following are humectants you might find in your skin and hair care products:
Glycerin; Panthenol/ vitamin B5; Honey; Sorbitol; Glycol; Dipropylene glycol; Ammonium lactate; Propylene glycerol Polyethylene glycols; Glyceryl Triacetate; Sodium Pyrollidone Carboxylic Acid (Sodium PCA); Butylene Glycol; Hyaluronic Acid; Urea